The Visual
ART Dilemma
ART Aficionados are
of the opinion that today's contemporary ART seems to exist without
meaning, order and purpose. But, their practical concern is for The Accommodation of ART in a "Wall-Less Society"
... it is difficult, if not impossible, due to the 'necessity' of
Clear-Span Construction and a majority preference for Open Concept
Designs. The purchase of large format Focus ART
is questionable when one is leading an
Upwardly Mobile and, perhaps, International Lifestyle ... chances are, large-format wall-oriented ART may not
fit the next Career or Lifestyle Voyage!
ART Aficionados are a sagacious group, stymied only by
The ART Dilemma: The Accommodation Stage. They are thwarted in
their attempt to
accommodate large-format wall-oriented Visual ART on traditional Picture-Perfect Wall Space.
Picture-Perfect Wall Space is,
in effect, obsolete due to Clear-Span Construction, Open Concept Design and
Upwardly Mobile and International Lifestyles. By definition, "Open Concept"
means the laceration of Wall Space. Related impediments to
accommodation are architectural fashion:
"Walls of Windows", "Walls of Fireplaces", "Walls of Closets", "Walls of
Passageways" and, of course, the
intrusion of garish Bedroom and Bathroom
Doorways plus, "Media Walls", "Library Walls" and "Walls of
Patio Doors"!
In effect, we live in "a Wall-Less Society" with new
conditions based on the fact that there's little or no suitable place to hang large-format
Visual ART. If you change houses or residential type, you might find that sparse
and unworkable wallspace
won't accommodate your ART. But chances are high there will always be room
for ArtFloor under a coffee table (as intended) or, in a
professional setting, under Client
Chairs
or, in front of Client Chairs and under a coffee table or,
in your office ... in front of a sofa and under a coffee
table.
The Influence of ART
ART Aficionados have become a resentful lot ... increasingly limited to small-scale,
low-impact Artworks that seem to clutter what little wallspace may be available to
accommodate ART.
The emotional connection Visual ART has traditionally held within "The
Quality-of-Life Experience" has vanished with the systematic laceration of
Picture-Perfect Wall Space!
Their greater disappointment is that the potential of today's Artworks
can not match the features, characteristics
and emotional connection
buyers have traditionally associated with "The historic
performance of ART ... as a 'cultural' and 'decorative' influence".
ARTFloor
"fits right in"!
ArtFloor was designed and
constructed to
define Space and Place. As an inspired alternative
...
one that "fits right in"
... Artfloor is an Interior Design (A&D) Solution.
It
is the quintessential interior design and
architectural element — a single, solid panel with tapered frame — that
functions, in the simplest of terms, as a 'wooden area rug' but, more
correctly, as an
International Platform
for high-impact Visual ART.
In the tradition of
Visionary
Conceptual
Design, ArtFloor
was physically conceived "Boldly and Sensitively" to solve
the problem of "Lack of Accommodation" for ART ... regardless of dwelling type or
place of business.
Beyond the Physical Design challenge, ultimate conceptual
design hinges on
"a
masterful stroke" of creation~rejuvenation beyond any and all previously conceived levels.
Thus follows, Psychological Design whereby, Conceptual Design
need only supersede "a
masterful stroke" to create a seemingly effortless solution to a
modern-day problem —
a truly inspirational and aspirational "Product of the Soul
" — one that surpasses a man-made or Manufactured Solution.
By design, ArtFloor
creates Physical and Psychological SPACE — without requiring space, consuming space or complicating space.
That is a given and the essence of a Soulful Product.
A Masterful Stroke
In Effect, Visionary Conceptual Design
is dependent on making a Thousand Small Choices to develop a Man-Made
Solution then, something miraculous happens — sixty years of Life
Experience is humbled and Everything Changes!
Artfloor has demonstrated that,
it works on The Emotional Level beyond achievements in
planning and development". Creative people know that
functional and emotional Product Statements are seldom planned, found or achievable without
External Circumstances being recognized and accepted.
ArtFloor has demonstrated an established truism ... "ART is, and should be, the most important
'person' in the room" ... Impactful ART
is "The Great Equalizer, in that,
it raises Expectations and the Performance of "The Individual" and "The
Group" to a Higher Plain"!
ARTFloor encourage
Sociability and Bonding!
ArtFloor may appear unassuming, practically domestic.
However, its intrinsic values are Inspirational and Aspirational
not only for
knowledgeable buyers~lessees but, for welcomed guests and business
clients!
