Art Aficionados are
of the opinion that today's contemporary Art seems to exist without
meaning, order and purpose. But, their practical concern is for The Accommodation of Art in a Wall-Less Society
... it is difficult, if not impossible, due to the 'necessity' of
Clear-Span Construction and a majority preference for Open Concept
Designs. The purchase of large format Focus Art
is questionable when one is living in a fashionable
glass condominium, or perhaps, leading a mobile
lifestyle ... chances are, large-format wall-oriented Art is not
an option or it may not
fit the next Career or Lifestyle Voyage.
Art Aficionados are a sagacious group, stymied only by The Art Dilemma: The Accommodation Stage. They are thwarted in
their attempt to accommodate large-format wall-oriented Visual Art on Traditional
'Picture-Perfect' Wall Space.
'Picture-Perfect' Wall Space is,
in effect, obsolete due to Clear-Span Construction, Open Concept Design and
Mobile Lifestyles. By definition, "Open Concept"
means the laceration of Wall Space. Related impediments to
Art Accommodation are directly related to current architectural fashion: Walls of Windows,
Walls of Cabinetry, Walls of Fireplaces, Walls of Closet Doors, Walls of
Passageways and, of course, the
intrusion of garish Bedroom and Bathroom
Doorways plus, Media Walls, Library Walls and Walls of
a Wall-Less Society with new
conditions based on the fact that there's little or no suitable place to hang large-format
Visual Art. Sparse, unworkable wallspace may not accommodate
traditional Wall Art or you are more interested in the intrinsic
value of defining a place as distinctive. But, chances are high there will always be room
for ArtFloor under a coffee table (as intended) or, in a
professional setting, under Client
or, in front of Client Chairs and under a coffee table or,
in your office ... in front of a sofa and under a
coffee table ... as illustrated on the following pages.
The Influence of Art
Art Aficionados have become a resentful lot ... increasingly
limited to small-scale, low-impact Artworks that seem to clutter
what little wallspace may be available. The Emotional Connection
to Art has traditionally been held within the Eye and translated
into a Conversational Experience ...that critical link has
vanished with the systematic laceration of Picture-Perfect
Wall Space. Their greater disappointment is that the
potential of today's Artworks can not match the Emotional
Connection people have traditionally associated with the
Historic Performance of Definitive Art ... it's Cultural, Social
Influence and Expressive Style. It is time to rethink ...
Draw on ArtFloor as your Personal Ambassador!
ArtFloor "fits right in"!
ArtFloor is designed and
define Space and Place. An inspiring alternative
... one that "fits right in"
... Artfloor is an Interior Design (A&D) Solution.
is the quintessential interior design and
architectural element — a single, solid panel with tapered frame — that
functions, in the simplest of terms, as a 'wooden area rug' but, more
correctly, as an
International Platform for high-impact Visual Art.
In the tradition of
was physically conceived "Boldly and Sensitively" to solve
the problem of "Lack of Accommodation" for Art ... regardless of dwelling type or
place of business.
Beyond the Physical Design challenge, ultimate conceptual
design hinges on
masterful stroke" of creation~rejuvenation beyond any and all previously conceived levels.
Thus follows, Psychological Design whereby, Conceptual Design
need only supersede "a
masterful stroke" to create a seemingly effortless solution to a
modern-day problem —
a truly inspirational and aspirational "Product of the Soul
" — one that surpasses a man-made or Manufactured Solution.
By design, ArtFloor
creates a Physical and Psychological FOCUS. That is a given
and the essence of this Soulful Product.
A Masterful Stroke
In Effect, Visionary Conceptual Design
is dependent on making a thousand small thoughtful choices
in order to develop a Man-Made
Solution then — something miraculous happens — years of Life
Experience is humbled and Everything Changes!
Artfloor has demonstrated that,
it works on The Emotional Level beyond achievements in
planning and development. Creative people know that
functional and emotional Product Statements are seldom planned, found or achievable without External Circumstances being recognized and accepted.
ArtFloor has demonstrated an established truism ... "Art is, and should be, the most important
'person' in the room".